A Blueprint for Online Event Demand Generation

Presented by

David Pitta, Demand Generation Manager

About this talk

As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events. TOPICS COVERED: - Implementing a consistent and complete data capture system - Developing a content strategy that communicates your story - Drafting an event schedule that delivers repeatable results - Creating automated nurturing tracks for live and on demand attendees - Measuring the effectiveness of your online events

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