Converting Your Webcasts into a Broadcasting Channel

Marketers are facilitating the creation of highly memorable and relevant webcasting campaigns by moving beyond one-by-one webcast promotion to a channeled marketing strategy. Offering a single location for your webcasts increases efficiency and transitions your audience from one piece of content to the next.

Join Naylor Gray of Frost & Sullivan to find out how marketers are driving larger audiences and ensuring better qualified leads by converting their webcasting program to a channeled broadcasting model.

TOPICS COVERED:
- Minimizing time spent managing webcasts
- Driving larger audiences
- Facilitating views of multiple pieces of content
- Generating higher quality leads

Recorded Apr 13 2011 46 mins

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Presented by
Naylor Gray, Director, Global Marketing, Frost & Sullivan; and David Pitta, Demand Generation Manager, BrightTALK

Presentation preview: Converting Your Webcasts into a Broadcasting Channel

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