Naylor Gray, Director, Global Marketing, Frost & Sullivan; and David Pitta, Demand Generation Manager, BrightTALK
Marketers are facilitating the creation of highly memorable and relevant webcasting campaigns by moving beyond one-by-one webcast promotion to a channeled marketing strategy. Offering a single location for your webcasts increases efficiency and transitions your audience from one piece of content to the next.
Join Naylor Gray of Frost & Sullivan to find out how marketers are driving larger audiences and ensuring better qualified leads by converting their webcasting program to a channeled broadcasting model.
- Minimizing time spent managing webcasts
- Driving larger audiences
- Facilitating views of multiple pieces of content
- Generating higher quality leads