Converting Your Webcasts into a Broadcasting Channel

Presented by

Naylor Gray, Director, Global Marketing, Frost & Sullivan; and David Pitta, Demand Generation Manager, BrightTALK

About this talk

Marketers are facilitating the creation of highly memorable and relevant webcasting campaigns by moving beyond one-by-one webcast promotion to a channeled marketing strategy. Offering a single location for your webcasts increases efficiency and transitions your audience from one piece of content to the next. Join Naylor Gray of Frost & Sullivan to find out how marketers are driving larger audiences and ensuring better qualified leads by converting their webcasting program to a channeled broadcasting model. TOPICS COVERED: - Minimizing time spent managing webcasts - Driving larger audiences - Facilitating views of multiple pieces of content - Generating higher quality leads

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.