Webcasting 101

Presented by

David Pitta, Senior Marketing Manager, BrightTALK & David Kreitter, Demand Generation Coordinator, BrightTALK

About this talk

B2B buyers are now empowered to self-educate online throughout the buying process. As a result, marketers are being asked to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn how marketers are leveraging webcasts to shape and influence their market. TOPICS COVERED: - Creating an ongoing content strategy - Distributing rich media across the digital media landscape - Gaining valuable insight into lead behavior - Constructing a lead management strategy - Measuring your program’s success

Related topics:

More from this channel

Upcoming talks (6)
On-demand talks (510)
Subscribers (147656)
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.