Kathryn Kilner, Marketing Manager, BrightTALK & David Kreitter, Demand Generation Coordinator, BrightTALK
Your website is one of your most important corporate assets. It is the definitive online identity of your brand and source of information about your product offering and market positioning. Social media tools can help you disseminate your message across large audiences and engage the people most interested in what you do. Join Kathryn Kilner, Marketing Manager at BrightTALK, to find out how you can integrate social campaigns with your website to increase time on site and extend the reach of your messaging.
· Creating the content assets that attract your audience
· Capturing relevant social conversations on your website
· Embedding social media into your website and corporate culture
· Extending the dialogue around content assets