How to Build a Lead-Generating Social Media Plan

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Presented by

Renee Jones, Sr. Director of Marketing at BrightTALK & Taylor Freitas, Marketing Programs Manager at BrightTALK

About this talk

While there’s often disparity among marketers around their favorite content marketing tactics, there’s one tactic that virtually all marketing teams use: social media. In fact, 92% of marketers say that social media is important to their business, according to the Social Media Examiner. Whether it’s paid or organic, B2B or B2C, having a strategic social plan is key to seeing results from your social media efforts. In this webinar, you’ll learn how to: - Build a complete social media plan for promoting your content (including downloadable templates) - Craft trackable messages to generate leads through social media - Enable and inspire your sales team to share your content

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