Driving Email Efficiency with Database Analysis

A successful email marketing campaign relies on providing the right person with the right messaging at the right time. While traditional A/B testing can yield incremental improvements, an astute analysis of your database activity can fundamentally advance your program. Join this live webcast to learn how you can mine your data to drive down cost, push response rates up and gain a predictive advantage over your data.

TOPICS COVERED:
- The 5 phases of aging email data
- The lifecycle of an email contact
- The predictive value of email data analysis
- Driving down costs using your population analysis tool set

Recorded May 31 2011 30 mins

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Presented by
Charley Montgomery, Audience Acquisition Coordinator, BrightTALK & David Kreitter, Demand Generation Coordinator, BrightTALK

Presentation preview: Driving Email Efficiency with Database Analysis

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