Less Is More (for Online Events)

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Presented by

Bill Archer, VP Marketing, Frost & Sullivan and David Pitta, Senior Marketing Manager, BrightTALK

About this talk

Webcasts are a major demand generation tactic and it's important to prevent them from getting caught in the time crunch resulting from busy execs and ever-increasing demands on productivity. Attend this webcast to find out why smart marketers are keeping content concise and how they are increasing impact and engagement. Topics Covered: - Review actual BrightTALK data for live and on-demand viewing behavior - Identify tips and techniques for short, impactful webcasts that improve engagement - Outline methods for integrating effective on-demand marketing into your program mix - Live Q & A session with Frost & Sullivan and BrightTALK

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