Bill Archer, VP Marketing, Frost & Sullivan and David Pitta, Senior Marketing Manager, BrightTALK
Webcasts are a major demand generation tactic and it's important to prevent them from getting caught in the time crunch resulting from busy execs and ever-increasing demands on productivity. Attend this webcast to find out why smart marketers are keeping content concise and how they are increasing impact and engagement.
- Review actual BrightTALK data for live and on-demand viewing behavior
- Identify tips and techniques for short, impactful webcasts that improve engagement
- Outline methods for integrating effective on-demand marketing into your program mix
- Live Q & A session with Frost & Sullivan and BrightTALK