Mapping B2B Content to Each Stage of the Funnel

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Presented by

Taylor Freitas, Marketing Programs Manager at BrightTALK

About this talk

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel? Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth. In this webinar, you’ll learn: - How to leverage different content types for each stage of the funnel - How to build an editorial calendar that address all stages of the sales funnel - How to establish a content library that suits use cases, personas, and the complete buyer’s journey

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