Mapping B2B Content to Each Stage of the Funnel

Presented by

Taylor Freitas, Marketing Programs Manager at BrightTALK

About this talk

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel? Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth. In this webinar, you’ll learn: - How to leverage different content types for each stage of the funnel - How to build an editorial calendar that address all stages of the sales funnel - How to establish a content library that suits use cases, personas, and the complete buyer’s journey

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