Socialize and Monetize: Building Your Business with Webcasts

Presented by

Michael Crosson, Publisher, Socialmediopolis & David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK

About this talk

Socializing your B2B business can energize and engage employees, customers, and prospective clients. Integrating and distributing content across social networks and blogs is not only raising awareness, but also driving ROI through improved search engine optimization (SEO), better customer service experiences, and increased customer engagement. Join Michael Crosson, Publisher with Socialmediopolis, and David Pitta, Sr. Marketing Manager, Demand Generation with BrightTALK, to learn the key steps to socializing your webcast programs. Topics Covered: - Creating a social content strategy - Distributing content to your social ecosystem - Measuring the ROI of your programs

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.