Socialize and Monetize: Building Your Business with Webcasts

Socializing your B2B business can energize and engage employees, customers, and prospective clients. Integrating and distributing content across social networks and blogs is not only raising awareness, but also driving ROI through improved search engine optimization (SEO), better customer service experiences, and increased customer engagement. Join Michael Crosson, Publisher with Socialmediopolis, and David Pitta, Sr. Marketing Manager, Demand Generation with BrightTALK, to learn the key steps to socializing your webcast programs.

Topics Covered:
- Creating a social content strategy
- Distributing content to your social ecosystem
- Measuring the ROI of your programs

Recorded Jun 22 2011 47 mins

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Presented by
Michael Crosson, Publisher, Socialmediopolis & David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK

Presentation preview: Socialize and Monetize: Building Your Business with Webcasts

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BrightTALK Academy

Telling Stories that Spread Jun 28 2017 3:00 pm UTC 60 mins

Spencer Waldron, Prezi’s European Regional Director

The core job of today’s marketers is to build communities around the topics that people are passionate about. To know what matters to them, to engage them, and to help them feel part of these communities with powerful stories. And for many marketers, the gift of storytelling is a natural one.

But not everyone is a born writer or brand minstrel, and knowing what will work for your audience takes more than data and clever messaging alone. Thankfully, everyone has the ability to tell stories that matter. It’s a skill that you can learn, polish, and adapt for your specific role and company.

On Wednesday, May 31st, join BrightTalk and Prezi’s European Regional Director, Spencer Waldron, to learn what it takes to keep your marketing efforts fresh, timely, and engaging. You'll also find out:

- How to turn user feedback, prospect needs, and industry trends into stories that stand out
- How to leverage the techniques and practices of renowned writers, speakers, and entertainers to develop more effective brand messaging
- Tricks and tips used by expert marketers to craft meaningful stories that will help you grow your user base

You’ll also get to see a handful of great story examples broken down into their key elements and decoded.

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Val-Pierre Genton, VP of Audience at BrightTALK

As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle.

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Tune in to this session and learn how you can:
- Increase the number of target accounts
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Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.

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