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Aligning Expert Speakers with Your Marketing Goals

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Lisa Chen, Marketing Operations, Rally Software & Jessica Kahn, Marketing Programs, Rally Software
Having an expert speaker does not guarantee your campaign will be a success. In fact, the goals of your experts and your marketing team may diverge, and it's up to you to align them. Attend this webinar to find out key techniques for working with thought leaders and running a highly effective webinar campaign series.

TOPICS COVERED:
- Conducting an effective content kickoff meeting with your presenter
- Translating presenters' expertise into the right content for your audience
- Developing specific roles, meetings, and workflows to eliminate blocks and wasted time
- Working iteratively with your presenter to give and receive the right support
- Forming a healthy, long-term partnership
Jun 29 2011
48 mins
Aligning Expert Speakers with Your Marketing Goals

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  • Title: Aligning Expert Speakers with Your Marketing Goals
  • Live at: Jun 29 2011 5:00 pm
  • Presented by: Lisa Chen, Marketing Operations, Rally Software & Jessica Kahn, Marketing Programs, Rally Software
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