Aligning Expert Speakers with Your Marketing Goals

Presented by

Lisa Chen, Marketing Operations, Rally Software & Jessica Kahn, Marketing Programs, Rally Software

About this talk

Having an expert speaker does not guarantee your campaign will be a success. In fact, the goals of your experts and your marketing team may diverge, and it's up to you to align them. Attend this webinar to find out key techniques for working with thought leaders and running a highly effective webinar campaign series. TOPICS COVERED: - Conducting an effective content kickoff meeting with your presenter - Translating presenters' expertise into the right content for your audience - Developing specific roles, meetings, and workflows to eliminate blocks and wasted time - Working iteratively with your presenter to give and receive the right support - Forming a healthy, long-term partnership

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