BrightTALK's 2018 Webinar Benchmarks Report

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Presented by

David Pitta, CMO at BrightTALK & Val-Pierre Genton, VP, Product Marketing at BrightTALK

About this talk

Webinars are a critical B2B content marketing strategy and as marketers become responsible for the customer journey, webinars are a valuable tactic for engaging prospects and customers at every stage of the funnel. Webinars drive high value leads at the top, and deliver compelling customer stories at the bottom of the funnel. For our 2018 Benchmarks webinar, we’re doing something new. We’ll review data points from an analysis of 12,000+ webinars in the last year and we'll also share interviews from marketers who are the very best in the webinar business. You’ll learn what makes their initiatives successful, from strategy and process to promotion and follow up tactics. Join us to learn the latest on webinars in 2018, including: - The best days and times to hold and promote webinars - Best practices on webinar content and event duration - How the best marketers build scalable, successful webinar practices that drive engagement and revenue

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