Demand Generation in the Age of Privacy: GDPR and Beyond

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Presented by

Daniel Barber, CEO & Co-founder, DataGrail and David Pitta, CMO, BrightTALK

About this talk

The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant. But what does this new age of privacy mean for 2019 and beyond? In this session, we’ll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on: - How stringent data protection regulations will continue to impact marketing - Intent data, on-demand video programs, and legitimate interest - Ideas on targeting your core prospects ethically and efficiently

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