PubNub Attracts new Audiences and Quality Leads with BrightTALK

Presented by

Felicia Fierro, Senior Marketing Field Manager, PubNub

About this talk

With limited resources, Felicia and the team needed to ensure marketing efforts not only created brand exposure but also serve as a steady source of lead generation. For PubNub it was about engaging new buying groups outside of their current reach. Using BrightTALK Channels and BrightTALK Community Summits, PubNub has seen a jump in leads generated and quality is good too. 60% of leads are made up of Manager+ decision makers. Felicia considers BrightTALK's content and demand marketing platform a strategic part of her integrated marketing mix.

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