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Building a Multichannel Webinar Strategy

Today's leading businesses are running a multichannel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting.

Topics discussed:
- Creating a segmented, multichannel content strategy
- Distributing your content across paid, earned, and owned media
- Syndicating content between multiple channels
- Unifying data capture in a multi-channel webinar strategy
Recorded Nov 15 2011 42 mins
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Presented by
David Pitta, Senior Marketing Manager, Demand Generation, BrightTALK; David Kreitter, Demand Generation Associate, BrightTALK
Presentation preview: Building a Multichannel Webinar Strategy
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BrightTALK Academy

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  • B2B Video Production: Live vs. Pre-Recorded Jun 16 2021 3:00 pm UTC 60 mins
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    Live webinars get more engagement but content can get more views on-demand. Presenters feel more comfortable pre-recording, but that means more work for your team. In the end, which is best?

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  • Build a Better Webinar: Slide Decks Jun 3 2021 3:00 pm UTC 45 mins
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  • Creating B2B Engagement, Not Just B2B Content May 20 2021 3:00 pm UTC 45 mins
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  • Partner Marketing Visionaries: A New Era for Alliances May 19 2021 4:00 pm UTC 60 mins
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  • Build a Better Webinar: Effective Promotions Recorded: May 12 2021 44 mins
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    Watch now
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  • Title: Building a Multichannel Webinar Strategy
  • Live at: Nov 15 2011 5:00 pm
  • Presented by: David Pitta, Senior Marketing Manager, Demand Generation, BrightTALK; David Kreitter, Demand Generation Associate, BrightTALK
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