Behind the Scenes: 5 Crucial Steps to Webinar Program Success

Presented by

Kristen Rice, Program Manager, Webinar Services; Michael Lacy, Webinar Event Manager, Global Team Lead

About this talk

From enterprise to small business, running a successful content marketing operation to support your business is laborious. Whether you’re an individual or a large team, by following these steps you can create a program that drives powerful engagement with brand content. Challenges you face could span time and resource constraints, content quality, or just the logistics of the operation. Walk away with best practices that can help you get your lead-generating content operation humming. With over 15,000 webinars and videos delivered on BrightTALK each year, we know what it takes to put on a good show, and can help you do the same.

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.