Flip the Switch: Building a virtual event in 24 hours

Presented by

Morgan Cantrell, Jeff Kunken, Jon Mycroft, BrightTALK

About this talk

The recent Coronavirus outbreak is playing an increasingly significant role in our lives, and many are taking personal and professional precautions. Event organizers are feeling the pressure to pull the plug on in-person tradeshows and conferences, while many businesses are suspending employee travel and implementing mandatory remote working policies. Marketers who have heavily invested in physical events as part of their go-to-market strategy are left with a significant challenge. What's the best way to create a successful virtual event program at scale? As a leader in the virtual event space, BrightTALK has best practices and solutions that can help marketers quickly pivot in this era of physical event uncertainty. During this talk, Morgan Cantrell, Jeff Kunken and Jon Mycroft will share insights on how to best move a 2020 event strategy online. Topics include: - Building virtual sessions to create a video-based conference and fill the funnel - How to bring local and global audiences together with real-time engagement features - Blending online and offline experiences to accommodate travel restrictions and concerns
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