Demand Generation in the Age of Privacy: CCPA

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Presented by

Daniel Barber, CEO of DataGrail and David Pitta, CMO of BrightTALK

About this talk

The rollout of GDPR in 2018 transformed how many businesses go to market and interact with consumers. Similarly, the California Consumer Privacy Act (CCPA) has been in effect since January 1, 2020 and many companies are still scrambling to understand the implications of this new regulation. Although marketers may not be on the legal team, an enormous amount of personal data sits in the MarTech stack. Now more than ever before, marketers must stay informed on increasingly stringent privacy laws to protect their brands and maintain trust and transparency. Join this webinar with David Pitta, CMO of BrightTALK, and Daniel Barber, CEO of DataGrail, to hear firsthand how a marketing executive and CEO of a privacy company reconcile marketing and privacy priorities for the year ahead.
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