The CMO Imperative: Adapting your 2020 strategy during the pandemic

Presented by

Cindy Zhou, CMO (LogRhythm), Daniel Frohnen, CMO (Sendoso), and David Pitta, CMO (BrightTALK)

About this talk

Marketing leaders need to immediately embrace change and find creative solutions to add value with an increased emphasis on the digital world. This talk brings CMOs from around the US to share how they're adapting to our new reality with an emphasis on: - Reaching your audience when travel is restricted and conferences are cancelled - Adapting your content and standing out when everyone is doubling down on digital - Pivoting your field marketing and event strategy to focus on digital opportunities - Filling the lead gen and brand building gap - Shifting channel strategies, plans, budget and resources - Keeping your employees motivated during the crisis - Messaging effectively around coronavirus BrightTALK has teamed up with Boston Content, DC MarTech Talks and Obility B2B to deliver this special talk.

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