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Using Brand to Drive Demand

Your company’s brand plays a critical role in generating new and returning business opportunities. As marketers integrate webinars into their marketing plans and resource centers, it raises the question, “How can marketers provide a branded experience for their audience?”

Join us on January 10 for 30 minutes as Jan McDaniel, CMO at BrightTALK and a 25-year marketing executive, shares the details of managing a consistent brand experience across your webinar campaigns and how to leverage your brand in generating demand.

Topics Covered:
- Understanding the role of brand in business
- Addressing concerns of brand managers
- Reviewing brand impressions across a single online event (case study)
Recorded Jan 10 2012 33 mins
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Presented by
Jan McDaniel, CMO, BrightTALK
Presentation preview: Using Brand to Drive Demand

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    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

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    - How to use paid amplification to drive even more MQLs from your webinar library
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    Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.

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    We’ll also have BrightTALK’s CMO, David Pitta, to review:
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    Agenda and background (3 mins)

    Promotional strategies (7 mins)
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    Post-event follow-up tactics (7 mins)
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  • Live at: Jan 10 2012 5:00 pm
  • Presented by: Jan McDaniel, CMO, BrightTALK
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