Jan McDaniel, CMO, BrightTALK
Your company’s brand plays a critical role in generating new and returning business opportunities. As marketers integrate webinars into their marketing plans and resource centers, it raises the question, “How can marketers provide a branded experience for their audience?”
Join us on January 10 for 30 minutes as Jan McDaniel, CMO at BrightTALK and a 25-year marketing executive, shares the details of managing a consistent brand experience across your webinar campaigns and how to leverage your brand in generating demand.
- Understanding the role of brand in business
- Addressing concerns of brand managers
- Reviewing brand impressions across a single online event (case study)