Hi [[ session.user.profile.firstName ]]

7 Keys to Driving Online Event Sponsorship ROI

With big lead generation quotas and demanding sales teams, marketers need to know which online events will get them the right quality and quantity of leads, how to get the audience's attention and how to turn that engagement into a long-term relationship with their brand. Attend this webinar to learn proven best practices for driving sponsorship ROI in the digital world.

- Selecting the right online events to sponsor
- Asking organizers the right pre-event questions
- Standing out while fitting in to multi-sponsor events
- Creating content that attracts your target audience
- Obtaining the best possible lead lists
- Aligning follow-up messaging with your campaign
- Optimizing sales and/or marketing follow-up timing
Recorded Mar 14 2012 56 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Morgan Cantrell, Sr. Manager, Marketing Programs, BrightTALK
Presentation preview: 7 Keys to Driving Online Event Sponsorship ROI

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Virtual Event Strategy: Developing a Series Jun 17 2021 3:00 pm UTC 60 mins
    David Edwards, Senior Manager, Virtual Events (BrightTALK)
    Running large-scale events can often feel like managing a sequence of big, individual projects. But where B2B virtual events can show their value is not the influx of engagement you get in a single day, but in the building of community over multiple events, verticals, and activities.

    Developing a multi-event strategy can help teams of all sizes reap the rewards of stable, ongoing revenue generation. Join the BrightTALK team as they guide you step-by-step through creating and launching your recurring event strategy. Our hands-on approach will coach you through everything from how to get past the physical event mentality to hyper-targeting audiences using engagement data.
  • B2B Video Production: Live vs. Pre-Recorded Jun 16 2021 3:00 pm UTC 60 mins
    Frank Hanley and Greg Johnson (BrightTALK)
    Live webinars get more engagement but content can get more views on-demand. Presenters feel more comfortable pre-recording, but that means more work for your team. In the end, which is best?

    “I’m team live because it’s way more interesting,” says MB Welch, Producer (BrightTALK). “Yes, it’s unpredictable, but it’s also real, and real is what your audience wants.”

    As marketers, we’re looking for the ideal mix: great content that our audience likes and isn’t exhausting for us to execute. In this episode, we’ll explore how leveraging both live and pre-recorded video can help you get the most out of your hard work. We’ll strategize the scenarios that work best for each and demonstrate how to use both together to broaden your content’s reach.

    Join Greg Johnson and Frank Hanley as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • Build a Better Webinar: Slide Decks Jun 3 2021 3:00 pm UTC 45 mins
    David Pitta, CMO (BrightTALK)
    While great webinar slides grab an audience’s attention and keep them engaged, too often they just miss the mark. So how can you ensure your presentation hits your overarching goals without overwhelming (or underwhelming) your audience?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into crafting slides that effectively convey your message. From adding polish with animation and .gifs to the best uses for charts and graphs, we’ll coach you through creating presentations that provide value for your audience and drive conversions for your business.
  • Perpetual Demand Gen for Continuous Growth May 27 2021 3:00 pm UTC 52 mins
    David Pitta, CMO, and Olivia Dassler, Director of Marketing Programs (BrightTALK)
    Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. There will always be a burst of demand around a campaign kick-off, but are you driving consistent growth for your business? Your sales and marketing resources operate on a consistent rhythm, demand for your products and services should too.

    Shift your business into a growth machine by using always-on channels and techniques to consistently turn demand into activity. Join BrightTALK’s CMO, David Pitta, and Director of Marketing Programs, Olivia Dassler, as they discuss innovative channels and techniques for perpetual demand generation and business growth.
  • Creating B2B Engagement, Not Just B2B Content May 20 2021 3:00 pm UTC 45 mins
    Kate Jacobsen, Marketing Programs Manager (BrightTALK)
    Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer.

    The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.
  • Partner Marketing Visionaries: A New Era for Alliances May 19 2021 4:00 pm UTC 60 mins
    Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)
    Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.

    Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for the premier episode, A New Era for Alliances, to learn:

    - Successful strategies for adapting partner marketing organizations and tactics to meet the needs of sales teams in today’s accelerated business environment,
    - Why tech companies are focused on partnering more than ever and best practices for building partner ecosystems,
    - How partner marketing professionals can elevate their roles in the industry,
    - And more.

    TechTarget and BrightTALK have teamed up to present the Partner Marketing Visionaries series. BrightTALK is a subsidiary of TechTarget, Inc. Visit TechTarget.com/Privacy-Policy for more information.
  • Build a Better Webinar: Effective Promotions Recorded: May 12 2021 44 mins
    Kate Jacobsen, Marketing Programs Manager (BrightTALK)
    Promotions are the engine room of your content strategy. The hours you spend creating showstopping webinar content are wasted without an audience, so how can you pique their interest even when they’re battling an overflowing inbox?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build promotions that drive registrations. From developing strong email copy to following up on-demand, we’ll share templates and best practices you can implement into your promotional planning. Plus, we’ll work through a mini-exercise specifically meant to help you create email subject lines that convert.
  • Generating Demand with SDR and Marketing Alignment Recorded: May 5 2021 47 mins
    Jonathan Watanabe, Sales Development Manager and Olivia Dassler, Director of Marketing Programs (BrightTALK)
    Sales development teams are the front-line representatives of any organization. It's essential for marketers to partner closely with these teams to drive shared success. In this two-part series, we will walk through how BrightTALK's own marketing and sales development teams collaborate to drive pipeline and revenue at scale.

    Walk away with actionable insights on:

    - Best practices for targeting and qualifying prospects
    - Creating effective follow-up strategies
    - Establishing an always-on approach to alignment
  • B2B Video Production: Hybrid Events Recorded: Apr 22 2021 57 mins
    David Edwards, Frank Hanley, Greg Johnson, and Jon Mycroft (BrightTALK)
    It’s time to hit the ground running when it comes to planning hybrid events, but if your in-person and virtual audiences aren’t top of mind, you won’t be going anywhere.

    “Traditionally speaking, B2B hybrid events are awful. But, they don’t have to be. The key is to treat your two audiences as just that - two totally separate audiences.” Greg Johnson, Managing Producer (BrightTALK)

    In this episode, we’ll take a look at what makes successful hybrid events successful. We’ll explore strategies that provide meaningful experiences for both of your audiences while also driving revenue and demand. Plus, we’ll break-down some practical considerations and challenges you might face during the production process.

    Join Greg Johnson and Frank Hanley, along with David Edwards and Jon Mycroft, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • The 2021 BrightTALK Benchmarks Report: Patterns in the Data Recorded: Apr 21 2021 61 mins
    Olivia Dassler, Director of Marketing Programs, and Roma Patel, Customer Marketing Manager (BrightTALK)
    While last year was a learning curve, navigated in part by trial and error, 2021 is the year of perfecting our results and building off of our newly cemented foundation. Let's dive deeper into the changes we made and understand the results in order to make a greater impact on our demand gen efforts going forward.

    Tiny patterns might seem trivial, but even seemingly insignificant data can have huge implications when scaled globally. In an effort to understand these changing trends, we surveyed over 10 million BrightTALK users and analyzed thousands of hours of webinar and video content on the BrightTALK platform. Join our team as we explore how professionals and buyers are consuming webinar and video content, proven tactics to drive increased demand, and best practices for successful webinar, video, and virtual event programs.

    New this year, all registrants will get early-access to the full eBook before it's available to the general public.
  • Build a Better Webinar: Crafting Talking Points Recorded: Apr 14 2021 45 mins
    Roma Patel, Customer Marketing Manager (BrightTALK)
    Clear and succinct communication is an art, especially when it comes to live webinars. You may be an expert in your field, but do you present your content in a way your audience can actually understand?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build webinar scripts that support presenters to effectively convey their talking points. From developing questions for thought-provoking panel presentations to clarifying jargon-filled product demos, we’ll cover scripting best practices you can use to let your speakers shine on camera.
  • Content Intelligence: Executing Your Content Plan with Creativity & Scalability Recorded: Apr 8 2021 64 mins
    Nick Markwith Sr. Director of Content - BrightTALK
    Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted content is a sure-fire way to attract prospects, and delight customers.

    In the fourth episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will outline how to develop highly-relevant, original content and provide insights on:

    - Researching and brainstorming as a persistent process
    - Selecting the right approach for a topic and keeping your audience engaged
    - Writing effective on titles and descriptions
    - BrightTALK’s process for producing scalable reports
  • Marketing Visionaries: The Future of Field Marketing and Digital Sales Recorded: Mar 24 2021 53 mins
    Ricky Abbott (Transmission), Chris Kozup (Zscaler), and Val-Pierre Genton (BrightTALK)
    Marketers face an exceptional opportunity to shake-up the status quo. Join us for a video podcast exploring how B2B’s greatest leaders are reimagining the way we do business.

    In this episode, host Val-Pierre Genton, VP of Corporate Development (BrightTALK) sits down with Ricky Abbott, President, Americas (Transmission) and Chris Kozup, CMO (Zscaler). We’ll discuss how to elevate the role of marketing around digital selling, the importance of building a scalable global function, and the future state of post-pandemic field marketing.
  • Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World Recorded: Mar 24 2021 64 mins
    Priscilla Lee, Dipika Dewan, Jon Panker, Meaghan Nichols, Amadeus Guerrero-Pou, Jon Slade and Stu West
    Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you cut through the online noise and keep your targets engaged?

    This session will arm B2B tech marketers with proven tactics for standing out in a crowded digital world. Attendees will hear directly from their colleagues, marketers who are finding success despite the online competition and clutter.
  • Build a Better Webinar: Integrating Video Recorded: Mar 18 2021 41 mins
    Trent Warrick, Content Marketing Manager (BrightTALK)
    B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly incorporating video into your webinars can sometimes feel easier said than done.

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how you can make webinars more dynamic by integrating video with intention. From adding polish to your presentations with pre-recorded segments to branding a content series with video play-ins, we’ll cover tips and tricks you can use to purposefully engage your audience.
  • Monetizing Virtual Events: From Tickets to Sponsors Recorded: Mar 11 2021 56 mins
    David Edwards, Senior Manager, Virtual Events (BrightTALK)
    The global nature of virtual events means they can serve as powerful revenue drivers for companies that implement them cost-effectively. But how can you create a truly premium, branded experience for your audience while still ensuring a strong ROI?

    It’s easier than ever to monetize your virtual events. Join the BrightTALK team as we dig into why high-end event experiences deserve a place in every go to market strategy. From sponsor cultivation and recruitment to ticket pricing and the unlimited possibilities of eCommerce integrations, we’ll coach you through creating events that provide value for your audience and drive long-term revenue for your business.
  • Women In Marketing: Standing Out in The Digital Age Recorded: Mar 8 2021 65 mins
    Linda Uslaner (IEEE), Alexzandria Cormier-Hill (Teach For America), Juanita Rosenior (TGRG),
    In honour of International Women's Day we’re bringing together marketing and sales leaders from around the globe to celebrate the achievements of women and inspire the next wave of female professionals.

    The past year has shown us how necessary adaptability is to success. Now more than ever, it is essential to lean on a community that encourages perseverance and helps break through barriers. Join us as we sit down with top female marketers for a conversation on building connections, overcoming challenges, and developing leadership skills.

    The panelists will share their personal stories, as well as tips for career advancement in a highly competitive world.
  • Flip the Switch: Exceptional sales and marketing alignment Recorded: Mar 4 2021 60 mins
    Olivia Dassler, Tanya Dracolakis, Anthony Heaton, Jonathan Watanabe (BrightTALK)
    In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing relationships, and the efficacy with which they work together, can mean the difference between closed deals and lost opportunities.

    Join members of BrightTALK’s closely integrated sales, marketing, and operations teams as we highlight the nuances of creating and maintaining exceptional sales and marketing alignment. We’ll break-down how BrightTALK’s blend of people, process, and technology ensures transparency, and demonstrate how you can incorporate each into your sales and marketing partnerships.

    We’ll focus on:
    - Aligning on metrics and ensuring one "reporting source of truth”
    - How we use technology to streamline, automate, and amplify
    - Relationship-building as a strong foundation for success

    You’ll come away with actionable best practices that set you up for success and prepare your interdepartmental team to capitalize on opportunities as they arise.
  • Flip the Switch: Hybrid Event Strategies Recorded: Feb 26 2021 66 mins
    Casey Alexander, Morgan Cantrell, and Jon Mycroft (BrightTALK)
    When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay.

    Well-rounded hybrid events create value and close deals. Join the BrightTALK team as we demonstrate how tactical hybrid events will transform your event strategy and open your brand up to an engaged global audience. A dynamic virtual event experience can be a strategic and cost-effective way to increase your audience, improve your ROI, and grow your event on a global scale.

    You’ll learn to:
    - Establish the scope of your event
    - Formulate an effective hybrid event strategy
    - Align hybrid events with your overall marketing goals
  • Scaling Your Intent Data Strategy Recorded: Feb 25 2021 59 mins
    Olivia Dassler (BrightTALK) & David Pitta (BrightTALK)
    Part one of this mini-series focused on the "what", "why" and "how" of fueling a marketing strategy with intent data. With that foundation in mind, we'll explore additional use cases for optimizing and scaling your approach.

    Many marketers begin by implementing behavioural intent signals to power marketing activities, but these same signals offer a wealth of opportunity for sales and customer success initiatives. We’ll give you an inside look at how BrightTALK detects buyer intent, as well as actionable tips for using this type of data across your commercial organization.
Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: 7 Keys to Driving Online Event Sponsorship ROI
  • Live at: Mar 14 2012 6:00 pm
  • Presented by: Morgan Cantrell, Sr. Manager, Marketing Programs, BrightTALK
  • From:
Your email has been sent.
or close