7 Keys to Driving Online Event Sponsorship ROI

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Presented by

Morgan Cantrell, Sr. Manager, Marketing Programs, BrightTALK

About this talk

With big lead generation quotas and demanding sales teams, marketers need to know which online events will get them the right quality and quantity of leads, how to get the audience's attention and how to turn that engagement into a long-term relationship with their brand. Attend this webinar to learn proven best practices for driving sponsorship ROI in the digital world. TOPICS COVERED: - Selecting the right online events to sponsor - Asking organizers the right pre-event questions - Standing out while fitting in to multi-sponsor events - Creating content that attracts your target audience - Obtaining the best possible lead lists - Aligning follow-up messaging with your campaign - Optimizing sales and/or marketing follow-up timing

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