A Recipe for Webinar Lead Conversion

Presented by

David Kreitter, Demand Generation, BrightTALK; Andrew Bellis, Sales Executive, BrightTALK

About this talk

Webinar lead follow-up is an important part of a balanced marketing-to-sales hand-off. And since "the best place for dramatic improvements in business performance [is in] the hand-offs between functions," (Jon Miller, Co-Founder, Marketo) there's a decent chance you stand to benefit from optimizing your follow-up. Join BrightTALK's David Kreitter and Andrew Bellis as they discuss how BrightTALK's Demand Generation team is cooking up hot leads for a global sales team, and how both sides are driving conversion rates with a closed-loop lead processing methodology. Topics covered: - Sourcing and scaling targeted audiences that sales will love - Slow-roasting leads: effective nurturing - Capitalizing on post-event emails - Empowering sales with the right information - Selling the sales team on your leads

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.