Flip the Switch: Crisis response strategy during the pandemic

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Presented by

Christa Tuttle (Launch Marketing), Denise Court, CMO & VP Customer Success (PLNAR) and David Pitta, CMO (BrightTALK)

About this talk

With companies across the world shifting strategies in response to COVID-19, marketers are tasked with thoughtfully responding to this crisis while also continuing to drive revenue. The way a business responds may well be the difference between a minor disruption and a major disaster. Hear from industry experts on how they are responding to the impact of the pandemic in real-time. We'll highlight: - Real-time response management tactics - B2B go-to-market strategy - Content and demand marketing strategy - Thoughts on the future and how to reassess your efforts

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