Flip the Switch: Marketing budgets during the pandemic

Presented by

Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1)

About this talk

The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times. In response, marketing departments are having to evolve and operate in new ways and this Talk will provide insight to how senior marketers are adapting and managing budgets to ensure their brand, messaging and go-to-market strategy still delivers for their business. Topics will include: - Pre and during COVID-19 - How priorities/strategies been impacted and/or changed. - How targets and expectations have shifted - What opportunities exist during these times - SoV>SoM and what past recessions have taught us - The impact on messaging and tactics - Post COVID-19 predictions on how the buyer and B2B landscape will change going forward
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