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The Royal Road to Webinar Success

In every webinar lies an opportunity to impress your target audience by providing a seamless and intuitive attendee experience. If content is king, then audience is the royal family, and they should be treated as such. From escorting them to the event, to introducing them to sales -- the entire experience is key. Join Andrew Bellis and David Kreitter as they share the best practices BrightTALK is using to wow 2,500 webinar attendees every month.

Topics covered:
- Audience development strategy and best practices
- User experience: treating the audience like the Royal Family they are
- Extracting insight and empowering sales
Recorded Mar 1 2012 33 mins
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Presented by
David Kreitter, Demand Generation, BrightTALK; and Andrew Bellis, Senior Sales Executive, BrightTALK
Presentation preview: The Royal Road to Webinar Success

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  • Flip the Switch: Virtual events 101 Jul 14 2020 2:00 pm UTC 60 mins
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  • Flip the Switch: Marketing budgets during the pandemic Recorded: May 7 2020 62 mins
    Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1)
    The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.

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  • The CMO Imperative: Adapting your 2020 strategy during the pandemic Recorded: Mar 27 2020 81 mins
    Cindy Zhou, CMO (LogRhythm), Daniel Frohnen, CMO (Sendoso), and David Pitta, CMO (BrightTALK)
    Marketing leaders need to immediately embrace change and find creative solutions to add value with an increased emphasis on the digital world. This talk brings CMOs from around the US to share how they're adapting to our new reality with an emphasis on:
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    BrightTALK has teamed up with Boston Content, DC MarTech Talks and Obility B2B to deliver this special talk.
  • Demand Generation in the Age of Privacy: CCPA Recorded: Mar 24 2020 45 mins
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    The rollout of GDPR in 2018 transformed how many businesses go to market and interact with consumers. Similarly, the California Consumer Privacy Act (CCPA) has been in effect since January 1, 2020 and many companies are still scrambling to understand the implications of this new regulation.

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    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest mileage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

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  • 5 Best Practices to Transform your Webinar Editorial Calendar Recorded: Jan 15 2020 46 mins
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    • Understand what drives your audience
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Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Title: The Royal Road to Webinar Success
  • Live at: Mar 1 2012 6:00 pm
  • Presented by: David Kreitter, Demand Generation, BrightTALK; and Andrew Bellis, Senior Sales Executive, BrightTALK
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