Flip the Switch: In-person connections in a virtual world

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Presented by

Danke Cline-Thomas, Olivia Dassler, Jen Reed, Andy Wiggans

About this talk

BrightTALK Local was originally an in-person event series offering a chance to network face-to-face with local marketing visionaries. Thousands of attendees each year enjoy local delicacies and engage in panels with local experts on a range of topics, including content marketing, demand generation, new marketing technologies, and more. But, what happens when in-person is no longer an option? Join the BrightTALK Local team to go through the step-by-step process they followed, and the lessons they learned, in pivoting their in-person networking events to the virtual space. The conversation will range from managing logistics and deciding how best to incorporate partners to the data and engagement opportunities created by an entirely virtual audience. As a special bonus, get access to the real-life templates the BrightTALK Local team uses to maximize global events every year.
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