Flip the Switch: Virtual events 101

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Presented by

Casey Alexander, Event Producer, David Edwards, Business Manager & Associate Managing Director, New York, MB Welch, Producer

About this talk

While we’ve all had to come to terms with the recent cancellations and postponements of in-person events, the current climate has opened up a wealth of digital alternatives. More than ever before, today’s show stopping events are relevant and engaging digital experiences, planned and executed to perfection. Have you been tasked with launching a virtual event, but don’t know where to start? Join us for Flip the Switch: Virtual events 101 and let the BrightTALK team guide you step-by-step through creating and launching your virtual event. Our hands-on and tactical approach will cover everything from an initial risk assessment and planning to day-of execution, data and analytics, post-event activation, and more. As a special bonus, we’ll share a template pack the BrightTALK team uses to maximize hundreds of global events every year.

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