Intent Data: Context and Behavior

Presented by

David Pitta (BrightTALK), Val-Pierre Genton (BrightTALK), Ashley Goodwin (Confluent)

About this talk

Intent data is hot. Progressive companies are digging in to win new business and grow existing clients. It's proven to impact go-to-market strategies and prioritize commercial teams but the key to success is in the details. How do you engage accounts that are in-market but not actively engaging with your content or company? Join us on August 20th as David Pitta (BrightTALK, CMO), Val-Pierre Genton (BrightTALK, VP Corporate Development) and Ashley Goodwin (Confluent, Public Sector Marketing) dive into the intent data landscape, along with how you and your company can start leveraging this data effectively. We’ll focus on: - What is 'intent' across 1st, 2nd and 3rd party platforms - How to operationalize for marketing and sales activities - How to measure performance and scale

Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (273)
Subscribers (152374)
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.