Flip the Switch: Executing hybrid events

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Presented by

Olivia Dassler, Matt Harris, Michael Lacy, and Jennifer Reed (BrightTALK)

About this talk

Gone are the days of a single fixed camera passing for a “virtual event.” Now, true hybrid events integrate the virtual and physical to create an environment where attendees, presenters, and vendors can interact seamlessly. Executing effective hybrid events doesn’t have to be a headache. Join the BrightTALK team as we guide you step-by-step through planning and launching unforgettable hybrid event experiences. Our approach will cover everything from optimizing timelines and best practices for a stress-free event day to post-event activation, technology requirements, and more. In this hands-on and tactical second session of our hybrid events mini-series, you’ll learn to: - Deliver modern virtual event experiences that reach new audiences - Showcase your in-person speakers, sponsors, and brand without cumbersome setup - Evolve your live experience into ongoing passive income
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