The Secrets of Building Online B2B Audiences with Social Media

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Presented by

David Pitta & Quoc-Thai Dang, Demand Generation Team, BrightTALK

About this talk

Acting like a publisher and having your brand create content can be said the norm of the modern day B2B marketer. As thought leaders continue to tell marketers that “content is king and distribution is queen”, how is your organization driving audiences to your content outside of email? Join Quoc Dang & David Pitta of BrightTALK as they share the top tips for leverage partners found in social media networks to continuously drive net new audiences to content. You will learn: How to approach, interact and engage with audience gatekeepers How to leverage what you have and negotiate your audiences How to build a sustained network of "promoters of your content" How to reward the stars and discipline the dogs

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