Marketing Insights: COVID-19’s Impact on Webinar and Virtual Event Strategies

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Presented by

Nick Markwith, Senior Director of Content, BrightTALK and Olivia Dassler, Manager, Marketing Programs, BrightTALK

About this talk

Adaptability has been the theme of 2020. Carefully crafted business plans went out the window with the onset of the COVID-19 pandemic in March. As businesses embraced remote working, marketers quickly pivoted in-person programs and turned to new engagement tactics to drive demand in an especially noisy digital marketplace. This summer, BrightTALK surveyed 1,000 marketing professionals across the globe to better understand how strategies have shifted. In this live session, BrightTALK’s Nick Markwith will dig into the data with a special emphasis on webinars and virtual events. Topics include: - How GTM strategies have evolved recently - Budget shifts and investments - The importance and effectiveness of webinar and virtual events - Core demand generation tactics and predictions for 2021

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.