Content Intelligence: Developing a Data-Driven Content Strategy

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Presented by

Nick Markwith, Sr. Director of Content, BrightTALK

About this talk

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan. In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn: - What elements are needed for your content strategy - How to understand your strengths and opportunities through analysis - How to leverage topics and formats drive results
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