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Content Intelligence: Developing a Data-Driven Content Strategy

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
- What elements are needed for your content strategy
- How to understand your strengths and opportunities through analysis
- How to leverage topics and formats drive results
Recorded Nov 17 2020 59 mins
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Presented by
Nick Markwith, Sr. Director of Content, BrightTALK
Presentation preview: Content Intelligence: Developing a Data-Driven Content Strategy

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  • Build a Better Webinar: Audience Engagement Feb 18 2021 4:00 pm UTC 45 mins
    Jennifer Reed, Marketing Programs Manager (BrightTALK)
    As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through creating an engaging environment for your audience. From taking your content beyond the standard slideshow to effectively implementing polls and attachments, we’ll cover a range of best practices to help you breathe new life into your webinar program.
  • B2B Video: Getting the Most of Your Host(ess) Feb 17 2021 4:00 pm UTC 60 mins
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    The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good?

    “Most of the time, when a speaker or host fails, they were set up. You have to know your speaker’s strengths and weaknesses, then build around them.” - Greg Johnson, Managing Producer (BrightTALK)

    You don’t have to be stuck with a boring thought leader. In this episode, we’ll break-down what it takes to be a great webinar host and how you can set anyone up to succeed. Going beyond recruitment, we’ll strategize solutions to a few common scenarios and show you how format tweaks can help even the most bashful presenters shine in the spotlight.

    Join Greg Johnson and Frank Hanley, along with Casey Alexander and Steve Madeja, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • The Power of Episodic Content Feb 9 2021 4:00 pm UTC 45 mins
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    "Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers. "

    In this talk, The Power of Episodic Content, we’ll explore why serialized content is a win-win for both your business and your audience. Join us to learn how episodic content can fuel your go-to-market strategy and help scale your content programs.

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    - How to build recurring webinar and video series
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  • Content Intelligence: Turning Ideas & Insights into Action Jan 26 2021 5:00 pm UTC 45 mins
    Nick Markwith, Sr. Director of Content, BrightTALK
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    In the third episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will explore how you can take your data-driven content strategy and turn it into an actionable plan and process that focuses on producing scalable content that drives results.

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    - An inside look at how BrightTALK executes its strategy
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    The first and second episodes of the Content Intelligence series are available for viewing now!
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    Even experts can panic when the cameras start rolling. A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through the simple skills needed to become an engaging webinar host. From presentation best practices to running an effective Q/A with your audience, we’ll cover everything you need to know to give even the most seasoned speakers a leg-up.
  • Plan Your Virtual Event in 10-Weeks Recorded: Jan 14 2021 56 mins
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    BrightTALK Marketing’s largest virtual event in 2020 brought together 3,800+ registrants and 50+ expert speakers for 18 ground-breaking sessions - increasing registrations by more than 211% over prior years.

    Impressively, our team planned the entire event in just 10-weeks, and we’re excited to show you how. Join us as we break-down our planning and execution best practices with a focus on optimizing the audience experience. We’ll detail tips and tricks to streamline both speaker recruitment and training to ensure everyone comes away fully prepared. Plus, we’ll give you a framework to make planning your own relevant and engaging events as easy as possible - even on a condensed timeline.
  • Toast to 2020 Recorded: Dec 30 2020 60 mins
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    Join this fun-filled and informative event as we wrap up 2020 and look ahead at 2021. We'll dig into hot topics and trends from this year and highlight key predictions for what the upcoming year will bring. The panel will cover:

    - Marketing takeaways from 2020
    - Webinar and virtual event strategies
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    We hope you'll join us as we raise a glass to 2020 and prepare for the year to come.
  • Flip the Switch: What's Next for Virtual Events in 2021? Recorded: Dec 22 2020 62 mins
    David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK)
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

    As marketers, we find ourselves asking, “where do we go from here?”

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  • Content Intelligence: Developing a Data-Driven Content Strategy Recorded: Nov 17 2020 59 mins
    Nick Markwith, Sr. Director of Content, BrightTALK
    Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

    In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
    - What elements are needed for your content strategy
    - How to understand your strengths and opportunities through analysis
    - How to leverage topics and formats drive results
  • Flip the Switch: Budgeting for Virtual Events Recorded: Nov 12 2020 58 mins
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    Join Nyekha Bennett and Greg Johnson, along with Mike Marsdale and Kate Jacobsen, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
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    Join David Pitta, CMO at BrightTALK, and Christian Kletzl, CEO & co-founder of UserGems, as they share results of how they found 8x ROI in 90 days by quickly identifying and reacting to buyer job changes.

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    - Reacting to change with automated but personalized messaging to former buyers and new buyers at target accounts
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    In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, overburdened sales teams often lack the time and resources to work every lead, meaning large swaths of potential profit ends up deprioritized and underworked.

    The solution? AI.

    Join David Pitta, CMO (BrightTALK), as he sits down with Aaron Bollinger, CRO, and Frank Burns, Director of Account Management (Kronologic), to discuss how teams, both big and small, can seamlessly cultivate high-value lead sources with always-on communication. Plus, we'll share how BrightTALK’s recent use of AI has increased response to opportunity creation by 22%, resulting in 12,000% ROI in only 90 days!
  • Marketing Insights: COVID-19’s Impact on Webinar and Virtual Event Strategies Recorded: Oct 8 2020 63 mins
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    - How GTM strategies have evolved recently
    - Budget shifts and investments
    - The importance and effectiveness of webinar and virtual events
    - Core demand generation tactics and predictions for 2021
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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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  • Live at: Nov 17 2020 5:00 pm
  • Presented by: Nick Markwith, Sr. Director of Content, BrightTALK
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