Flip the Switch: What's Next for Virtual Events in 2021?

Presented by

David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK)

About this talk

The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat. As marketers, we find ourselves asking, “where do we go from here?” Join us as our BrightTALK production experts unpack not only what they've seen working this year, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss: - How virtual events have shifted this year - What’s next for both marketers and the events industry - How to set your team up for success and get ahead of the competition

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