Build a Better Webinar

Presented by

Kate Jacobsen, Marketing Programs Manager (BrightTALK)

About this talk

So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue. We’ll walk you through how to: - Refine your webinar abstract to drive registrations - Build and execute promotions that stand out from the crowd - Optimize the day-of experience for speakers and attendees alike
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The BrightTALK Academy features the fundamentals of executing webinars and marketing best practices to develop channel owners into advanced hosts.