The Fundamentals of Intent Data

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Presented by

Olivia Dassler, Manager, Marketing Programs (BrightTALK)

About this talk

With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear. When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. In this two-part series on intent data, we’ll cover: - What is intent data and how to approach it - Actioning intent data with sales and marketing alignment - Identifying intent signals - Agile campaign management using insights

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