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Plan Your Virtual Event in 10-Weeks

BrightTALK Marketing’s largest virtual event in 2020 brought together 3,800+ registrants and 50+ expert speakers for 18 ground-breaking sessions - increasing registrations by more than 211% over prior years.

Impressively, our team planned the entire event in just 10-weeks, and we’re excited to show you how. Join us as we break-down our planning and execution best practices with a focus on optimizing the audience experience. We’ll detail tips and tricks to streamline both speaker recruitment and training to ensure everyone comes away fully prepared. Plus, we’ll give you a framework to make planning your own relevant and engaging events as easy as possible - even on a condensed timeline.
Recorded Jan 14 2021 56 mins
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Presented by
Danke Cline-Thomas, Jennifer Reed, Kate Jacobsen, Olivia Dassler, and Roma Patel (BrightTALK)
Presentation preview: Plan Your Virtual Event in 10-Weeks

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  • Build a Better Webinar: Integrating Video Mar 18 2021 3:00 pm UTC 45 mins
    Trent Warrick, Content Marketing Manager (BrightTALK)
    B2B marketers know the value of video. If a picture is worth a thousand words, then a succinct, on-brand product demo or expert interview has to be worth upwards of a million. Even so, seamlessly incorporating video into your webinars can sometimes feel easier said than done.

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how you can make webinars more dynamic by integrating video with intention. From adding polish to your presentations with pre-recorded segments to branding a content series with video play-ins, we’ll cover tips and tricks you can use to purposefully engage your audience.
  • Monetizing Virtual Events: From Tickets to Sponsors Mar 11 2021 4:00 pm UTC 60 mins
    David Edwards, Senior Manager, Virtual Events (BrightTALK)
    The global nature of virtual events means they can serve as powerful revenue drivers for companies that implement them cost-effectively. But how can you create a truly premium, branded experience for your audience while still ensuring a strong ROI?

    It’s easier than ever to monetize your virtual events. Join the BrightTALK team as we dig into why high-end event experiences deserve a place in every go to market strategy. From sponsor cultivation and recruitment to ticket pricing and the unlimited possibilities of eCommerce integrations, we’ll coach you through creating events that provide value for your audience and drive long-term revenue for your business.
  • Women In Marketing: Standing Out in The Digital Age Mar 8 2021 4:00 pm UTC 60 mins
    Roma Patel (BrightTALK), Jennifer Kwap Schelling (Cognizant), Linda Uslaner (IEEE)
    In honour of International Women's Day we’re bringing together marketing and sales leaders from around the globe to celebrate the achievements of women and inspire the next wave of female professionals.

    The past year has shown us how necessary adaptability is to success. Now more than ever, it is essential to lean on a community that encourages perseverance and helps break through barriers. Join us as we sit down with top female marketers for a conversation on building connections, overcoming challenges, and developing leadership skills.

    The panelists will share their personal stories, as well as tips for career advancement in a highly competitive world.
  • Flip the Switch: Exceptional sales and marketing alignment Mar 4 2021 5:00 pm UTC 60 mins
    Olivia Dassler, Tanya Dracolakis, Anthony Heaton, Jonathan Watanabe (BrightTALK)
    In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing relationships, and the efficacy with which they work together, can mean the difference between closed deals and lost opportunities.

    Join members of BrightTALK’s closely integrated sales, marketing, and operations teams as we highlight the nuances of creating and maintaining exceptional sales and marketing alignment. We’ll break-down how BrightTALK’s blend of people, process, and technology ensures transparency, and demonstrate how you can incorporate each into your sales and marketing partnerships.

    We’ll focus on:
    - Aligning on metrics and ensuring one "reporting source of truth”
    - How we use technology to streamline, automate, and amplify
    - Relationship-building as a strong foundation for success

    You’ll come away with actionable best practices that set you up for success and prepare your interdepartmental team to capitalize on opportunities as they arise.
  • Flip the Switch: Hybrid Event Strategies Recorded: Feb 26 2021 66 mins
    Casey Alexander, Morgan Cantrell, and Jon Mycroft (BrightTALK)
    When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay.

    Well-rounded hybrid events create value and close deals. Join the BrightTALK team as we demonstrate how tactical hybrid events will transform your event strategy and open your brand up to an engaged global audience. A dynamic virtual event experience can be a strategic and cost-effective way to increase your audience, improve your ROI, and grow your event on a global scale.

    You’ll learn to:
    - Establish the scope of your event
    - Formulate an effective hybrid event strategy
    - Align hybrid events with your overall marketing goals
  • Scaling Your Intent Data Strategy Recorded: Feb 25 2021 59 mins
    Olivia Dassler (BrightTALK) & David Pitta (BrightTALK)
    Part one of this mini-series focused on the "what", "why" and "how" of fueling a marketing strategy with intent data. With that foundation in mind, we'll explore additional use cases for optimizing and scaling your approach.

    Many marketers begin by implementing behavioural intent signals to power marketing activities, but these same signals offer a wealth of opportunity for sales and customer success initiatives. We’ll give you an inside look at how BrightTALK detects buyer intent, as well as actionable tips for using this type of data across your commercial organization.
  • Driving Demand with Virtual Events Recorded: Feb 24 2021 58 mins
    Mark Kilens, VP of Content & Community (Drift), Scott Logan, VP of Marketing (Kronologic), and David Pitta, CMO (BrightTALK)
    Even as production values continue to rise for virtual events, a strong ROI remains crucial. But industry-leading experiences are no longer just an Enterprise opportunity - small and medium-sized teams can use virtual events to drive demand and accelerate brand awareness.

    Join us as David Pitta, CMO (BrightTALK), sits down for a panel discussion with Mark Kilens, VP of Content & Community (Drift) and Scott Logan, VP of Marketing (Kronologic). They’ll discuss how marketing teams of all sizes can (and should) use virtual events to connect with core audience segments and drive long-term demand. From establishing the right strategy to enabling your sales team, you’ll get actionable advice you can implement to ensure your virtual events generate leads and close deals.
  • Build a Better Webinar: Audience Engagement Recorded: Feb 18 2021 49 mins
    Jennifer Reed, Marketing Programs Manager (BrightTALK)
    As B2B marketers, we find ourselves fighting for market share at a time when it’s harder than ever to keep audiences captivated. Distractions are everywhere. How can you ensure your content doesn’t get lost in the crowd?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through creating an engaging environment for your audience. From taking your content beyond the standard slideshow to effectively implementing polls and attachments, we’ll cover a range of best practices to help you breathe new life into your webinar program.
  • B2B Video: Getting the Most of Your Host(ess) Recorded: Feb 17 2021 44 mins
    Casey Alexander, Frank Hanley, Greg Johnson, and Steve Madeja (BrightTALK)
    The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good?

    “Most of the time, when a speaker or host fails, they were set up. You have to know your speaker’s strengths and weaknesses, then build around them.” - Greg Johnson, Managing Producer (BrightTALK)

    You don’t have to be stuck with a boring thought leader. In this episode, we’ll break-down what it takes to be a great webinar host and how you can set anyone up to succeed. Going beyond recruitment, we’ll strategize solutions to a few common scenarios and show you how format tweaks can help even the most bashful presenters shine in the spotlight.

    Join Greg Johnson and Frank Hanley, along with Casey Alexander and Steve Madeja, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • The Power of Episodic Content Recorded: Feb 9 2021 50 mins
    Paige Bidgood Azevedo (Manager, Original Content, BrightTALK),Jennifer Reed (Marketing Programs, BrightTALK)
    Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers.

    In this talk, The Power of Episodic Content, we’ll explore why serialized content is a win-win for both your business and your audience. Join us to learn how episodic content can fuel your go-to-market strategy and help scale your content programs.

    We’ll cover:
    - Why episodic content is a successful format
    - How to build recurring webinar and video series
    - Tips and tricks for maximizing the reach of episodic programs
    - Examples of clients that are leveraging episodic content for demand generation
  • The Fundamentals of Intent Data Recorded: Jan 28 2021 52 mins
    Olivia Dassler, Manager, Marketing Programs (BrightTALK)
    With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear.

    When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.

    In this two-part series on intent data, we’ll cover:
    - What is intent data and how to approach it
    - Actioning intent data with sales and marketing alignment
    - Identifying intent signals
    - Agile campaign management using insights
  • Content Intelligence: Turning Ideas & Insights into Action Recorded: Jan 26 2021 48 mins
    Nick Markwith, Sr. Director of Content, BrightTALK
    A well-thought, data-driven content strategy provides marketers with a true north for their future content creation, but it means nothing if marketers fail to create a content plan to properly execute their vision.

    In the third episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will explore how you can take your data-driven content strategy and turn it into an actionable plan and process that focuses on producing scalable content that drives results.

    Join to learn:

    - How your strategy differs from your plan
    - The elements you need to execute your plan
    - An inside look at how BrightTALK executes its strategy
    - Strategies to scale your content output with limited resources

    The first and second episodes of the Content Intelligence series are available for viewing now!
  • Build a Better Webinar: Speaker Prep Recorded: Jan 20 2021 46 mins
    Olivia Dassler, Manager, Marketing Programs (BrightTALK)
    Even experts can panic when the cameras start rolling. A poor presenter can ruin great content, so how do you prep your speakers (or yourself) to handle the ins and outs of being on a virtual stage?

    In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through the simple skills needed to become an engaging webinar host. From presentation best practices to running an effective Q/A with your audience, we’ll cover everything you need to know to give even the most seasoned speakers a leg-up.
  • Plan Your Virtual Event in 10-Weeks Recorded: Jan 14 2021 56 mins
    Danke Cline-Thomas, Jennifer Reed, Kate Jacobsen, Olivia Dassler, and Roma Patel (BrightTALK)
    BrightTALK Marketing’s largest virtual event in 2020 brought together 3,800+ registrants and 50+ expert speakers for 18 ground-breaking sessions - increasing registrations by more than 211% over prior years.

    Impressively, our team planned the entire event in just 10-weeks, and we’re excited to show you how. Join us as we break-down our planning and execution best practices with a focus on optimizing the audience experience. We’ll detail tips and tricks to streamline both speaker recruitment and training to ensure everyone comes away fully prepared. Plus, we’ll give you a framework to make planning your own relevant and engaging events as easy as possible - even on a condensed timeline.
  • Toast to 2020 Recorded: Dec 30 2020 60 mins
    Anthony Heaton, Katie Lewis, Olivia Dassler, and Joe Hornagold (BrightTALK)
    Join this fun-filled and informative event as we wrap up 2020 and look ahead at 2021. We'll dig into hot topics and trends from this year and highlight key predictions for what the upcoming year will bring. The panel will cover:

    - Marketing takeaways from 2020
    - Webinar and virtual event strategies
    - Sales and marketing alignment
    - Predictions and tips for 2021

    We hope you'll join us as we raise a glass to 2020 and prepare for the year to come.
  • Flip the Switch: What's Next for Virtual Events in 2021? Recorded: Dec 22 2020 62 mins
    David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK)
    The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.

    As marketers, we find ourselves asking, “where do we go from here?”

    Join us as our BrightTALK production experts unpack not only what they've seen working this year, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
    - How virtual events have shifted this year
    - What’s next for both marketers and the events industry
    - How to set your team up for success and get ahead of the competition
  • Build a Better Webinar Recorded: Dec 17 2020 48 mins
    Kate Jacobsen, Marketing Programs Manager (BrightTALK)
    So much content, so little time. In the super-saturated B2B landscape, how can you ensure your webinars get noticed? Let us show you how to build a webinar that puts your content to work for you. From refining your copy to executing engaging, multimedia presentations, we’ll cover everything you need to know to showcase your brand while driving increased pipeline and revenue.

    We’ll walk you through how to:
    - Refine your webinar abstract to drive registrations
    - Build and execute promotions that stand out from the crowd
    - Optimize the day-of experience for speakers and attendees alike
  • B2B Animation: Repurposing Existing Content Recorded: Dec 8 2020 58 mins
    Jeff Kunken, Director, Creative Accounts, Steve Madeja, Producer and MB Welch, Producer (BrightTALK)
    In a world where content is increasingly more complex and data-centric, B2B marketers are turning to animation to create engaging videos and gifs that stand out without breaking the bank.

    “Animation is only expensive if it’s a one-off. If you build it into your content motion, it can be cost-effective and powerful.” - Steve Madeja, Producer (BrightTALK)

    As marketers, we need to wring every last drop out of the content we work so hard to produce. In this episode, we’ll explore how leveraging animations can breathe life into existing content without having to start from scratch. We’ll strategize the types of B2B content that best lend themselves to animation and demonstrate how you can captivate new audiences through multiple formats.

    Join Jeff Kunken, Steve Madeja, and MB Welch as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.
  • Flip the Switch: Content That Converts Recorded: Dec 3 2020 72 mins
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK)
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Content Intelligence: Developing a Data-Driven Content Strategy Recorded: Nov 17 2020 59 mins
    Nick Markwith, Sr. Director of Content, BrightTALK
    Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan.

    In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective. Join this episode to learn:
    - What elements are needed for your content strategy
    - How to understand your strengths and opportunities through analysis
    - How to leverage topics and formats drive results
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  • Title: Plan Your Virtual Event in 10-Weeks
  • Live at: Jan 14 2021 4:40 pm
  • Presented by: Danke Cline-Thomas, Jennifer Reed, Kate Jacobsen, Olivia Dassler, and Roma Patel (BrightTALK)
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