B2B Video: Getting the Most of Your Host(ess)

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Presented by

Casey Alexander, Frank Hanley, Greg Johnson, and Steve Madeja (BrightTALK)

About this talk

The right host can bring even the most complex and confusing content to life. But what happens when the speaker you’re dealt just plain isn’t any good? “Most of the time, when a speaker or host fails, they were set up. You have to know your speaker’s strengths and weaknesses, then build around them.” - Greg Johnson, Managing Producer (BrightTALK) You don’t have to be stuck with a boring thought leader. In this episode, we’ll break-down what it takes to be a great webinar host and how you can set anyone up to succeed. Going beyond recruitment, we’ll strategize solutions to a few common scenarios and show you how format tweaks can help even the most bashful presenters shine in the spotlight. Join Greg Johnson and Frank Hanley, along with Casey Alexander and Steve Madeja, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

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The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.