Flip the Switch: Hybrid Event Strategies

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Presented by

Casey Alexander, Morgan Cantrell, and Jon Mycroft (BrightTALK)

About this talk

When it comes to B2B event strategy, it’s clear that compelling hybrid events, those that effectively blend in-person and virtual attendee experiences, are here to stay. Well-rounded hybrid events create value and close deals. Join the BrightTALK team as we demonstrate how tactical hybrid events will transform your event strategy and open your brand up to an engaged global audience. A dynamic virtual event experience can be a strategic and cost-effective way to increase your audience, improve your ROI, and grow your event on a global scale. You’ll learn to: - Establish the scope of your event - Formulate an effective hybrid event strategy - Align hybrid events with your overall marketing goals

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