Flip the Switch: Exceptional sales and marketing alignment

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Presented by

Olivia Dassler, Tanya Dracolakis, Anthony Heaton, Jonathan Watanabe (BrightTALK)

About this talk

In today's high-speed world, nobody has time to be slowed down by ineffective communication and siloed teams. Especially during periods of stress, the strength of sales and marketing relationships, and the efficacy with which they work together, can mean the difference between closed deals and lost opportunities. Join members of BrightTALK’s closely integrated sales, marketing, and operations teams as we highlight the nuances of creating and maintaining exceptional sales and marketing alignment. We’ll break-down how BrightTALK’s blend of people, process, and technology ensures transparency, and demonstrate how you can incorporate each into your sales and marketing partnerships. We’ll focus on: - Aligning on metrics and ensuring one "reporting source of truth” - How we use technology to streamline, automate, and amplify - Relationship-building as a strong foundation for success You’ll come away with actionable best practices that set you up for success and prepare your interdepartmental team to capitalize on opportunities as they arise.

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