Marketing Visionaries: The Future of Field Marketing and Digital Sales

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Presented by

Ricky Abbott (Transmission), Chris Kozup (Zscaler), and Val-Pierre Genton (BrightTALK)

About this talk

Marketers face an exceptional opportunity to shake-up the status quo. Join us for a video podcast exploring how B2B’s greatest leaders are reimagining the way we do business. In this episode, host Val-Pierre Genton, VP of Corporate Development (BrightTALK) sits down with Ricky Abbott, President, Americas (Transmission) and Chris Kozup, CMO (Zscaler). We’ll discuss how to elevate the role of marketing around digital selling, the importance of building a scalable global function, and the future state of post-pandemic field marketing.

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