B2B Video Production: Hybrid Events

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Presented by

David Edwards, Frank Hanley, Greg Johnson, and Jon Mycroft (BrightTALK)

About this talk

It’s time to hit the ground running when it comes to planning hybrid events, but if your in-person and virtual audiences aren’t top of mind, you won’t be going anywhere. “Traditionally speaking, B2B hybrid events are awful. But, they don’t have to be. The key is to treat your two audiences as just that - two totally separate audiences.” Greg Johnson, Managing Producer (BrightTALK) In this episode, we’ll take a look at what makes successful hybrid events successful. We’ll explore strategies that provide meaningful experiences for both of your audiences while also driving revenue and demand. Plus, we’ll break-down some practical considerations and challenges you might face during the production process. Join Greg Johnson and Frank Hanley, along with David Edwards and Jon Mycroft, as they take you behind the scenes with The Studio, the BrightTALK content series pulling back the curtain on B2B video production in the marketing world.

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