Generating Demand with SDR and Marketing Alignment

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Presented by

Jonathan Watanabe, Sales Development Manager and Olivia Dassler, Director of Marketing Programs (BrightTALK)

About this talk

Sales development teams are the front-line representatives of any organization. It's essential for marketers to partner closely with these teams to drive shared success. In this two-part series, we will walk through how BrightTALK's own marketing and sales development teams collaborate to drive pipeline and revenue at scale. Walk away with actionable insights on: - Best practices for targeting and qualifying prospects - Creating effective follow-up strategies - Establishing an always-on approach to alignment
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