Build a Better Webinar: Effective Promotions

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Presented by

Kate Jacobsen, Marketing Programs Manager (BrightTALK)

About this talk

Promotions are the engine room of your content strategy. The hours you spend creating showstopping webinar content are wasted without an audience, so how can you pique their interest even when they’re battling an overflowing inbox? In this episode of BrightTALK’s Build a Better Webinar series, we’ll walk through how to build promotions that drive registrations. From developing strong email copy to following up on-demand, we’ll share templates and best practices you can implement into your promotional planning. Plus, we’ll work through a mini-exercise specifically meant to help you create email subject lines that convert.
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