Partner Marketing Visionaries: A New Era for Alliances

Presented by

Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)

About this talk

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences. Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for the premier episode, A New Era for Alliances, to learn: - Successful strategies for adapting partner marketing organizations and tactics to meet the needs of sales teams in today’s accelerated business environment, - Why tech companies are focused on partnering more than ever and best practices for building partner ecosystems, - How partner marketing professionals can elevate their roles in the industry, - And more. TechTarget and BrightTALK have teamed up to present the Partner Marketing Visionaries series. BrightTALK is a subsidiary of TechTarget, Inc. Visit for more information.

Related topics:

More from this channel

Upcoming talks (8)
On-demand talks (259)
Subscribers (148659)
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.