Creating B2B Engagement, Not Just B2B Content

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Presented by

Kate Jacobsen, Marketing Programs Manager (BrightTALK)

About this talk

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

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