David Pitta, CMO, and Olivia Dassler, Director of Marketing Programs (BrightTALK)
Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. There will always be a burst of demand around a campaign kick-off, but are you driving consistent growth for your business? Your sales and marketing resources operate on a consistent rhythm, demand for your products and services should too.
Shift your business into a growth machine by using always-on channels and techniques to consistently turn demand into activity. Join BrightTALK’s CMO, David Pitta, and Director of Marketing Programs, Olivia Dassler, as they discuss innovative channels and techniques for perpetual demand generation and business growth.