Virtual Event Strategy: Developing a Multi-Event Series

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Presented by

David Edwards, Senior Manager, Virtual Events (BrightTALK)

About this talk

Developing a multi-event strategy can help teams of all sizes reap the rewards of stable, ongoing revenue generation. Where B2B virtual events can show their value is not the influx of engagement you get in a single day, but in the building of community over multiple events, verticals, and activities. Running large-scale events can often feel like managing a sequence of big, individual projects. Let us guide you step-by-step through creating and launching your recurring event strategy. Our hands-on approach will coach you through everything from how to get past the physical event mentality to hyper-targeting audiences using engagement data.

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