Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

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Presented by

Francine Anthony (New Relic), Liz Anthony (ViON), Stacey Cole (Five9), and Michael Latchford (TechTarget)

About this talk

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem. Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn: - The most important elements of successful partner marketing programs - How nuances like location, culture or category necessitate an adjustment to partner programs - Pitfalls to avoid on the path to partnership expansion

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