The 2021 BrightTALK Benchmarks Report: Patterns in the Data

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Presented by

Olivia Dassler, Director of Marketing Programs, and Roma Patel, Customer Marketing Manager (BrightTALK)

About this talk

While last year was a learning curve, navigated in part by trial and error, 2021 is the year of perfecting our results and building off of our newly cemented foundation. Let's dive deeper into the changes we made and understand the results in order to make a greater impact on our demand gen efforts going forward. Tiny patterns might seem trivial, but even seemingly insignificant data can have huge implications when scaled globally. In an effort to understand these changing trends, we surveyed over 10 million BrightTALK users and analyzed thousands of hours of webinar and video content on the BrightTALK platform. Join our team as we explore how professionals and buyers are consuming webinar and video content, proven tactics to drive increased demand, and best practices for successful webinar, video, and virtual event programs. New this year, all registrants will get early-access to the full eBook before it's available to the general public.

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