Virtual Event Strategy: Evolving B2B Roadshows into Virtual Events

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Presented by

David Edwards, Senior Manager, Virtual Events (BrightTALK)

About this talk

Field marketers have leveraged roadshows for years to authentically engage prospective and current buyers at the local level. The value of these programs is undisputed, but what if there was a way to build connections while skipping the costly business travel and logistics of in-person event planning? Join the BrightTALK team as we guide you step-by-step through creating and launching your virtual roadshow. Our hands-on approach will coach you through everything from tips and tricks on how to execute promotions, planning, and sales-marketing alignment to proven tactics that drive revenue and convert leads.

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